{"product_id":"kevin-murphy-rough-rider","title":"KEVIN.MURPHY ROUGH.RIDER","description":"\u003cp\u003e\u003cspan\u003eRough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-howToApplyPopupItem\"\u003e\n\u003cdiv class=\"types-section\"\u003e\n\u003cdiv class=\"types-description\"\u003e\n\u003ch3 class=\"types-description-title\"\u003eStep 1 — Start on dry hair\u003c\/h3\u003e\n\u003cdiv class=\"types-description-text\"\u003e\n\u003cp\u003eFor maximum grip and a true matte finish, apply ROUGH.RIDER to dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-howToApplyPopupItem\"\u003e\n\u003cdiv class=\"types-section\"\u003e\n\u003cdiv class=\"types-description\"\u003e\n\u003ch3 class=\"types-description-title\"\u003eStep 2 — Warm it up\u003c\/h3\u003e\n\u003cdiv class=\"types-description-text\"\u003e\n\u003cp\u003eWork a small amount between your palms until the clay softens and becomes workable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-howToApplyPopupItem\"\u003e\n\u003cdiv class=\"types-section\"\u003e\n\u003cdiv class=\"types-description\"\u003e\n\u003ch3 class=\"types-description-title\"\u003eStep 3 — Sculpt and define\u003c\/h3\u003e\n\u003cdiv class=\"types-description-text\"\u003e\n\u003cp\u003eApply through the hair using fingers, focusing on mid-lengths and ends. Twist, pinch or rough up sections to build texture and separation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-howToApplyPopupItem\"\u003e\n\u003cdiv class=\"types-section\"\u003e\n\u003cdiv class=\"types-description\"\u003e\n\u003ch3 class=\"types-description-title\"\u003eStep 4 — Lock in the look\u003c\/h3\u003e\n\u003cdiv class=\"types-description-text\"\u003e\n\u003cp\u003eShape into place for a structured, long-lasting finish with zero shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-howToApplyPopupItem\"\u003e\n\u003cdiv class=\"types-section\"\u003e\n\u003cdiv class=\"types-description\"\u003e\n\u003ch3 class=\"types-description-title\"\u003eStylist Tip\u003c\/h3\u003e\n\u003cdiv class=\"types-description-text\"\u003e\n\u003cp\u003eIdeal for short to medium lengths. For extreme texture and durability, layer lightly, ROUGH.RIDER is all about control without compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cb role=\"emphasis\"\u003eINGREDIENTS:\u003c\/b\u003e\u003cspan\u003e Diethylhexyl Maleate, Microcrystalline Wax (Cera Microcristallina) (Cire microcristalline), Diatomaceous Earth (Solum Diatomeae) (Terre de diatomées), Canola Oil (Canola) (Huile de colza), Tocopherol, Tocopheryl Acetate, Glycine Soja (Soybean) Seed Extract*, Bambusa Vulgaris Extract*, Pogostemon Cablin Oil, Persea Gratissima (Avocado) Fruit Extract*, Vaccinium Macrocarpon (Cranberry) Fruit Extract*, Helianthus Annuus (Sunflower) Seed Oil, Juniperus Virginiana Oil, Zea Mays (Corn) Starch, Corn Starch Modified, Phospholipids, Propanediol, Quaternium-95, Silica, PVP, Pentaerythrityl Tetra-di-t-Butyl Hydroxyhydrocinnamate, Ethylhexyl Methoxycinnamate, Benzophenone-3, Polysilicone-15, BHT, Fragrance (Parfum), Benzyl Benzoate, Coumarin, Linalool, Isoeugenol, Limonene\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":55674588070056,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0434\/5351\/3896\/files\/ROUGH-RIDER_100G.png?v=1782772713","url":"https:\/\/shopspalon.com\/products\/kevin-murphy-rough-rider","provider":"Spalon Montage ","version":"1.0","type":"link"}