Scoop a small amount of FREE.HOLD into your palms and rub between your fingers until it melts into a creamy, workable paste. 

Work the product evenly through damp or dry hair, focusing on mid-lengths and ends first, then bringing it up toward the roots if you want extra structure.

Using your fingers, sculpt the hair into place — add definition, texture or separation as desired. FREE.HOLD gives a medium, flexible hold that moves with you and enhances natural movement.

For extra lift or hold, scrunch, tousle or use a blow-dryer with diffuser/brush, it’s all about the vibe you’re going for. Natural shine and a soft, conditioned feel complete the look.

Less is more when using FREE.HOLD, so start with a small amount and build if needed. It works particularly well on short to medium hair lengths, especially for textured styles or lived-in looks. For versatility, apply to damp hair for a softer, more natural finish, or work through dry hair for instant texture and definition.

INGREDIENTS: Water (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Lanolin Wax (Lanolin Cera) (Cire de Lanoline), Bis-Diglyceryl Polyacyladipate-2, VP/VA Copolymer, PVP, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba) (Cire de carnauba), Ozokerite, Propylene Glycol, Ceteareth-25, Diethylhexyl Maleate, PEG-40 Hydrogenated Castor Oil, Alcohol Denat., Ilex Paraguariensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pogostemon Cablin Oil, Hydrogenated Polydecene, Trideceth-10, PEG-10 Soy Sterol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Evernia Furfuracea (Treemoss) Extract, Limonene, Linalool