Apply MAXI.WASH to thoroughly wet hair, focusing first on the scalp and roots where build-up accumulates.

Gently massage the scalp using circular motions to activate the detoxifying formula.

Avoid rubbing the ends. Instead, pull the lather through the lengths in the direction of the cuticle to keep hair smooth and protected.

Rinse well with warm water. Repeat if needed for a deeper cleanse.

Your 3-Step Reset Ritual
After detoxing with MAXI.WASH, follow with a targeted routine to restore balance and optimise hair performance.

1. WASH — Cleanse with a KEVIN.MURPHY shampoo suited to your hair type.

2. MASQUE — Treat with a reparative or hydrating masque to replenish strength and moisture.
3. RINSE — Seal with a KEVIN.MURPHY conditioner to smooth the cuticle and lock in the benefits.

This layered approach ensures hair is not only clean but perfectly prepared to receive everything that follows.

Use MAXI.WASH once a week or whenever hair feels heavy, dull or unresponsive, especially before treatments, masques or colour services. Think of it as a reset button that restores clarity and performance to the hair.

INGREDIENTS: Water (Aqua) (Eau), Disodium Laureth Sulfosuccinate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Sodium Polystyrene Sulfonate, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfoacetate, Chamomilla Recutita (Matricaria) Flower Extract*, Citrus Grandis (Grapefruit) Fruit Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Salvia Sclarea (Clary) Oil, Saccharum Officinarum (Sugarcane) Extract (Extrait de canne à sucre), Hamamelis Virginiana (Witch Hazel) Leaf Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Lactic Acid, Glycerin, Glycereth-26, PEG-7 Glyceryl Cocoate, PEG-7 Caprylic/Capric Glycerides, Disteareth-75 IPDI, Malic Acid, Tetrasodium EDTA, Sodium Phytate, Sodium Bicarbonate, Phenoxyethanol, Ethylhexylglycerin, Benzoic Acid, Citric Acid, Fragrance (Parfum), Limonene