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KEVIN.MURPHY ROUGH.RIDER
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Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.
Step 1 — Start on dry hair
For maximum grip and a true matte finish, apply ROUGH.RIDER to dry hair.
Step 2 — Warm it up
Work a small amount between your palms until the clay softens and becomes workable.
Step 3 — Sculpt and define
Apply through the hair using fingers, focusing on mid-lengths and ends. Twist, pinch or rough up sections to build texture and separation.
Step 4 — Lock in the look
Shape into place for a structured, long-lasting finish with zero shine.
Stylist Tip
Ideal for short to medium lengths. For extreme texture and durability, layer lightly, ROUGH.RIDER is all about control without compromise.
INGREDIENTS: Diethylhexyl Maleate, Microcrystalline Wax (Cera Microcristallina) (Cire microcristalline), Diatomaceous Earth (Solum Diatomeae) (Terre de diatomées), Canola Oil (Canola) (Huile de colza), Tocopherol, Tocopheryl Acetate, Glycine Soja (Soybean) Seed Extract*, Bambusa Vulgaris Extract*, Pogostemon Cablin Oil, Persea Gratissima (Avocado) Fruit Extract*, Vaccinium Macrocarpon (Cranberry) Fruit Extract*, Helianthus Annuus (Sunflower) Seed Oil, Juniperus Virginiana Oil, Zea Mays (Corn) Starch, Corn Starch Modified, Phospholipids, Propanediol, Quaternium-95, Silica, PVP, Pentaerythrityl Tetra-di-t-Butyl Hydroxyhydrocinnamate, Ethylhexyl Methoxycinnamate, Benzophenone-3, Polysilicone-15, BHT, Fragrance (Parfum), Benzyl Benzoate, Coumarin, Linalool, Isoeugenol, Limonene
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