Add L’Oreal Professionnel Blondifier products to your to your haircare routine, so you can channel your inner blonde bombshell for longer. After using L’Oreal Professionnel Blondifier Illuminating Shampoo, apply this lightweight conditioner so blonde hair looks even more multidimensionally radiant, and so strands are soft, shiny, and easy to detangle. And, thanks to the acai polyphenols in the formula, strands that have been damaged in the coloring process are also left nourished and smooth.