Help a new hue continue to shine through after every wash when you use L'Oreal Professionnel Vitamino Shampoo. Enriched with an anti-oxidant complex and UV filters, this shampoo both cleanses and prevents color fade, so dyed strands look vibrant and shiny. During the coloring process, strands can get dry, which is why a good conditioner is a must. L'Oreal Professionnel Vitamino Color Conditioner fits the bill by leaving colored hair smoother and easier to detangle. When you use this after Vitamino Shampoo, your newly-dyed hair will be softer, shinier and more vibrant.